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Single Customer View Accuracy Analysis Service
Don't Replace Your CDI System - Optimize It!
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Download the data sheet HERE.
Problem: Bad Information From Good Data
Even after major Data Quality and Customer Data Integration (CDI) projects, errors in Record Matching Business-Rules are still
generating wide-spread, systemic errors in your Single Customer View that in turn:
Distort critical Business Intelligence & analytics information.
Contaminate key customer segments and "Know Your Customer" data.
Hurt ROI & operational efficiencies in advanced marketing systems.
Corrupt corporate governance & compliance systems (SOX, Basel II, etc.)
What is the Scope & Severity of Errors Impacting Your Business Today?
Traditional tools, techniques and "best practices" for optimizing match business rules cause many
match accuracy problems to remain hidden because they:
Limit analysis to tiny samples of data instead of the full data warehouse.
Force users to rely on manual reviews of random chance results.
Fail to provide reliable, detailed metrics on the full impact of rule changes.
Restrict users to "Bottom-Up" analysis that misses "Big-Picture" trends.
Get Fast, Reliable Answers!
Using DataDelta's revolutionary, patent-pending business-rule analysis software, our Single Customer View Accuracy Analysis Service provides
critical information about the scope & severity of these errors in as little as 1 day!
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DataDelta Analyzes Match Engines
| | Acxiom |
| | Ascential / DWL / IBM |
| | DataFlux / SAS |
| | Firstlogic/Business Objects |
| | Group 1 / Pitney Bowes |
| | Initiate Systems |
| | SAP |
| | Siebel / Oracle |
| | Similarity Sys/Informatica |
| | Siperian |
| | Trillium / Harte-Hanks |
| | ... and more |
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Once you can measure it, you can finally fix it!
DataDelta Works With Your Current CDI Systems
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Unique Metrics & Drill-Down Reports
By doing fundamentally different "Top-Down" analysis, DataDelta unlocks previously hidden information in two forms:
Summary Reports - MS-Excel compatible metrics & "big picture" results to identify systemic trends & key cases.
True Drill-Down Analysis - Metrics for every record are saved in a "DeltaFile"
which can be joined to your data warehouse, thus enabling you to do sophisticated drill-down analysis using your
current reporting & analytics tools.
Enhancing, Not Replacing, Your Current CDI Systems
DataDelta's analysis tool works with your current Data Quality and Customer Data Integration (CDI) system to generate unique information such as:
Key metrics to quantify your degree of accuracy & level of risk (overall & by customer segment).
Exactly which of your most valuable customers are most at risk for inaccurate "single views"?
What is the scope & severity of match accuracy problems in your key customer segments?
Which database fields are causing the most match damage?
Which data sources have the greatest risk?
Which business rules have the most impact?
Quantified impact of conflicting business rules.
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Start getting answers in as little as one day! Contact DataDelta today at [email protected] for more information.
Copyright 2004, 2005 DataDelta, Inc., all rights reserved.
DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc.
All other trademarks are acknowledged as the property of their respective owners.
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