Ed Allburn is a veteran of Database Marketing, Data Quality and Customer Data Integration (CDI). Since 1988 he has worked in senior technical & strategic management positions for industry leaders such as Customer Insight Company/Metromail, IBM TJ Watson Research Center, Firstlogic, Group 1 Software and others. Prior to founding DataDelta he served as Vice President of Research & Development for Data Quality Solutions. An experienced entrepreneur, Mr. Allburn has raised venture capital and launched two prior startups, one of which was twice a FORTUNE Magazine "25 Cool Companies" candidate.

During his career Mr. Allburn has been responsible for over 200 successful CDI projects in banking, telecom, catalog and other industries. In their forthcoming book "The Art & Science of Customer Data Integration", Ed & Aaron detail realistic strategies & tactics to ensure your CDI project is a success. Learn how to harness the science of Business Rule Butterfly-Effects to achieve previously impossible levels of CDI match accuracy and provide your organization with an on-going competitive advantage for enterprise priorities such as:

	Customer Relationship Management	Compliance (Sarbanes-Oxley, Basel II)
	Data Warehousing & Data Mining	E-Commerce Personalization
	1to1 Relationship Marketing	Business Intelligence Analytics
	Database Marketing	360-Degree Single Customer View
	Customer Loyalty & Churn	Fraud Detection & Prevention