Greensboro, NC - DataDelta, Inc. (www.DataDelta.com) today announced its sponsorship of Leyan Lo. Mr. Lo recently appeared on The Tonight Show with Jay Leno after setting a new world record for solving Rubik's Cube in 11.13 seconds at the International Rubik's Cube Competition in San Francisco earlier this year.

Mr. Lo will be appearing with DataDelta at the CDI-MDM Summit 2006 conference in San Francisco March 2-3. At the conference attendees will have the opportunity to race the world record holder for discounts on DataDelta's "1-Day Single Customer View Accuracy Analysis Service".

"Rubik's Cube provides a perfect analogy for the Data Quality and Customer Data Integration (CDI) Single Customer View Accuracy problem that DataDelta addresses," said Ed Allburn, DataDelta president and CEO.

"Traditional best practices by Data Quality and CDI vendors are based on using small samples of customer data to fine-tune business rules of their record matching engines. The problem with that approach is that the sample data's matching results can look perfect while in fact many serious matching problems remain hidden in the overall data warehouse. This is analogous to solving one side of a Rubik's Cube (the sample), but still having the rest of cube badly scrambled," Allburn explained.

DataDelta solves this problem by utilizing a fundamentally different, patent-pending "top-down" approach to analysis that enables the ENTIRE data warehouse to be quickly & efficiently analyzed, not just small samples. This empowers CDI professionals with unique, key information that replaces "best guesses & gut-instinct" with solid facts so they can optimize record matching business rules more quickly, reliably & effectively.

DataDelta is the world's only vendor-neutral tool that helps analyze & optimize "Single Customer View" accuracy for ALL the major Data Quality & CDI vendors such as Trillium, Firstlogic, Group1, Ascential, etc. DataDelta enhances (not replaces) vendors' match engines by helping "fine-tune" their record matching business rules, similar to how an auto shop's analysis computer is used to fine-tune car engines.

"At DataDelta we don't make the match engine, we make your current match engine work better," Allburn concluded.

For more information about the CDI-MDM Summit 2006 conference and future Leyan Lo appearances, please contact DataDelta at www.DataDelta.com.

About DataDelta:
DataDelta's patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) merge/purge systems for building a "Single Customer View". DataDelta accomplishes this by providing the world's only analysis tool for scientifically isolating and quantifying "Business Rule Butterfly-Effects" for users to precisely analyze the impact of matching business rule refinements on the entire data warehouse. For more information, contact DataDelta at: http://www.DataDelta.com

DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.

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