DataDelta invites CDI-MDM Summit 2006 attendees to visit DataDelta's booth to meet Leyan Lo - Leyan recently appeared on The Tonight Show with Jay Leno (video here) after setting a new world record for solving Rubik's Cube at the International Rubik's Cube Competition in San Francisco earlier this year:
     "Man Solves Rubik's Cube in 11.13 Seconds" - Forbes, 01.15.2006

In the spirit of Olympic competition, brave souls can race the World Champion to win up to 100% discounts on DataDelta's "1-Day Single Customer View Accuracy Analysis Service" (a $6,000 value)! To win, you only need to solve a single side within 100 seconds of the time it takes the champ to solve the ENTIRE Rubik's Cube. So if the champ takes 30 seconds, you would have 30 + 100 = 130 seconds to solve just one side. The faster your time, the bigger your discount! Plus Leyan will autograph your cube for proud display to the envy of your all your office colleagues. When else will you have an opportunity to compete against a true World Champion? Click on the link below to see Leyan in action!
     http://www.DataDelta.com/DataDelta-Leyan-Lo-CDI-MDM-Summit.wmv

"Rubik's Cube provides a perfect analogy for the CDI Single Customer View Accuracy problem that DataDelta addresses," said Ed Allburn, DataDelta president and CEO.

"Traditional best practices by Data Quality & CDI vendors are based on using small samples of customer data to fine-tune business rules of their record matching engines. The problem with that approach is that the sample data's matching results can look perfect while in fact many serious matching problems remain hidden in the overall data warehouse. This is analogous to solving one side of a Rubik's Cube (the sample), but still having the rest of cube badly scrambled," Allburn explained.

DataDelta solves this problem by utilizing a fundamentally different, patent-pending "top-down" approach to analysis that enables the ENTIRE data warehouse to be quickly & efficiently analyzed, not just small samples. This empowers CDI professionals with unique, key information that replaces "best guesses & gut-instinct" with solid facts so they can optimize record matching business rules more quickly, reliably & effectively.

DataDelta is the world's only vendor-neutral tool that helps analyze & optimize "Single Customer View" accuracy for ALL the major Data Quality & CDI vendors such as Trillium, Firstlogic, Group1, Ascential, etc. DataDelta enhances (not replaces) vendors' match engines by helping "fine-tune" their record matching business rules, similar to how an auto shop's analysis computer is used to fine-tune car engines.

DataDelta will be exhibiting at the CDI-MDM Summit 2006 March 2-3 in San Francisco, where Mr. Allburn will be co-presenting a session with Accenture in addition to presenting the first half of conference organizer Aaron Zornes' CDI-MDM Boot Camp and also moderating the "Quality is Job #1 for CDI/MDM" expert's panel of leading data quality vendors.

For more information, or to schedule a meeting time with DataDelta during the conference, please contact us directly.

About DataDelta:
DataDelta's patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) merge/purge systems for building a "Single Customer View". DataDelta accomplishes this by providing the world's only analysis tool for scientifically isolating and quantifying "Business Rule Butterfly-Effects" for users to precisely analyze the impact of matching business rule refinements on the entire data warehouse. For more information, contact DataDelta at: http://www.DataDelta.com

DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.

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