Greensboro, NC - DataDelta, Inc. (www.DataDelta.com) today announced the launch of a "Single Customer View Accuracy Analysis Service" based on their proprietary business-rule analysis technology. In as little as one day the service evaluates the accuracy of businesses' current Customer Data Integration (CDI) systems. It also identifies potentially critical errors impacting marketing and compliance applications, such as for Sarbanes-Oxley and Basel II.

"Even after completing major data quality and CDI projects, clean data can still be generating badly flawed information if the record matching business rules have not also been accurately optimized," said Ed Allburn, DataDelta's president and CEO.

David Raab of Raab Associates, a marketing technology consultant and author of comparison guides for CRM and customer matching software, points out that this problem may be much more wide spread than previously realized. "The complex nature of optimizing record matching business rules means that most companies likely have serious problems with at least some of their data," explained Mr. Raab.

DataDelta's patent-pending technology works with existing CDI systems from vendors such as Firstlogic, Trillium Software, Ascential, Acxiom, Experian, DataFlux and others. "DataDelta works like an auto shop's analysis computer for fine-tuning car engines, but our tool is used to fine-tune the business rules for match engines," explained Allburn.

"Positive customer identification via record match accuracy is a critical, yet often error-prone, component of CDI," said Aaron Zornes, former META Executive VP and now Chief Research Officer of the CDI Institute, the only market research company focused exclusively on CDI.

A unique aspect of DataDelta's service is its ability to focus analysis on specific customer segments in the data warehouse, such as the most profitable customer segment. Segment-focused analysis is especially important for compliance applications, such as Sarbanes-Oxley and the "Know Your Customer" directive of the Basel II Accord in the international finance community.

"Any good Enterprise Risk Management System requires not only a robust Data Quality program, but also accurate Customer Data Integration," said Stuart Roth, Managing Director of MPI Professionals Inc., a Management Consulting firm specializing in Compliance, Risk, Project Management and Data Architecture.

About DataDelta:
DataDelta's patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) merge/purge systems for building a "Single Customer View". DataDelta accomplishes this by providing the world's only analysis tool for scientifically isolating and quantifying "Business Rule Butterfly-Effects" for users to precisely analyze the impact of matching business rule refinements on the entire data warehouse. For more information, contact DataDelta at: http://www.DataDelta.com

DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.

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