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White Paper:
The Science of Business Rule Butterfly-EffectsTM
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Accurately fine-tuning CDI match engines is an impossible challenge today because they provide little information about the
true impact of the rule changes - did they help or hurt overall match accuracy in the entire data warehouse?
This is because current tools & techniques allow only tiny samples of data to be visually inspected for changes.
This is as futile as trying to solve a Rubik's Cube when only seeing one side of the puzzle. That one sample side can look
perfect, but the changes done to fix that sample have likely scrambled the rest of the cube.
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The Science of
Business Rule
Butterfly-EffectsTM
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Even small changes can cause amazingly extensive Business Rule Butterfly-Effects as record groups
split, merge or completely reform in large networks. This problem is so challenging that MIT has been conducting an
active research project in the field for over 10 years!
For a free white paper on this fascinating science, please e-mail your contact information (including company & title)
and how you heard about us (Google search, magazine name, etc) to:
[email protected]
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Copyright 2004, 2005 DataDelta, Inc., all rights reserved.
DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc.
All other trademarks are acknowledged as the property of their respective owners.
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