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The DataDelta Rubic's Cube Champion at
The CDI-MDM Summit 2006, San Francisco

   DataDelta exhibited & presented at the CDI-MDM Summit 2006 March 1-3 in San Francisco. Below are pictures of conference attendees racing the NEW Rubik's Cube World Record Champion Leyan Lo (video here), including ONE-HANDED! See Leyan's recent appearance on the Tonight Show with Jay Leno here.

NEWS FLASH: On 03-12-2025 Leyan set a new World Record - BLINDFOLDED in 88.82 seconds! (video here)

You can race The Champ at future conferences to win discounts up to 100% for DataDelta! Click here for details! Past attendees who raced The Champ include: Acxiom, AIG, AMB Dataminers, Amdocs, Bearing Point, Business Objects, Canadian Tire, Charles Schwab, Core Integration, Country Insurance & Fin. Srvcs., Dell, Deloitte, Diamond Cluster, DQA Consulting, Enclarity, Erie Insurance, Firstlogic, Franklin Templeton Investments, IBM, Infosys, Intuit, I2 Technologies, MetLife, Microsoft, Oracle, Rhapsody Technologies, Rig Info Technologies, Siebel, Solectron, State Farm Insurance, Target, TATA Consulting Services, The FactPoint Group, and others!

"Rubik's Cube provides a perfect analogy for the CDI Single Customer View Accuracy problem that DataDelta addresses," said Ed Allburn, DataDelta president and CEO.

"Traditional best practices by Data Quality & CDI vendors are based on using small samples of customer data to fine-tune business rules of their record matching engines. The problem with that approach is that the sample data's matching results can look perfect while in fact many serious matching problems remain hidden in the overall data warehouse. This is analogous to solving one side of a Rubik's Cube (the sample), but still having the rest of cube badly scrambled," Allburn explained.

DataDelta solves this problem by utilizing a fundamentally different, patent-pending "top-down" approach to analysis that enables the ENTIRE data warehouse to be quickly & efficiently analyzed, not just small samples. This empowers CDI professionals with unique, key information that replaces "best guesses & gut-instinct" with solid facts so they can optimize record matching business rules more quickly, reliably & effectively.

DataDelta is the world's only vendor-neutral tool that helps analyze & optimize "Single Customer View" accuracy for ALL the major Data Quality & CDI vendors such as Trillium, Firstlogic, Group1, Ascential, etc. DataDelta enhances (not replaces) vendors' match engines by helping "fine-tune" their record matching business rules, similar to how an auto shop's analysis computer is used to fine-tune car engines.


Copyright 2004-2006 DataDelta, Inc., all rights reserved. DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc.
All other trademarks are acknowledged as the property of their respective owners.